Guide cluster

campaign strategy

UTM tags, placement, CTAs, scan-rate measurement and print advertising. Count scans on hosted codes; static files have no server to ask at all.

How many QR codes to print

How many QR codes to print is one hosted hop per destination you must measure, plus spares. Five colourways of one static URL are still one code. Test-scan.

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How to measure QR scan rate

How to measure QR scan rate with a denominator chosen before print. Scans are not people. Wi-Fi has no rate. Confirm a control-card hop before you trust totals.

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How to run a QR code campaign

How to run a QR code campaign by picking hosted versus static first, then size and a test scan. Count scans as scans, not people. Tokens only for price.

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Offline to online QR tracking

Offline to online QR tracking needs a hosted hop, UTM on the destination, and a pre-print denominator. Scans are not people. Confirm with a control-card scan.

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QR code call to action text

QR code call to action text should name the destination in one line beside the symbol, not on the quiet zone. Host the hop if that page will move. Test-scan.

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QR code campaign checklist

QR code campaign checklist before press: encoding class, 302 hop, pause versus archive, millimetres, and a control-card test scan. Skip hosted when Canva fits.

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QR code campaign UTM tags

QR code campaign UTM tags belong on the hosted destination, not inside static modules. Density stays on the short URL. Confirm with a test scan.

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QR code destination tests

QR code destination tests need different hosted hops, not two colours of one static URL. Count scans as scans. Confirm each arm with a test scan.

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QR codes for a product launch

QR codes for a product launch should be hosted so day-seven copy can move without new cartons. Test-scan the formed pack. Static inserts fit an unchanging URL.

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QR codes on print advertising

QR codes on print advertising survive press when you send vector, size for the closest scanner, and put UTM on a hosted hop. Confirm on a press proof.

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Seasonal QR code campaign tips

Seasonal QR code campaign tips: swap the hosted destination instead of reprinting the art. Keep Wi-Fi off that creative. Confirm the new hop on a leftover card.

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Where to place a QR code

Where to place a QR code is the pause in the visit, then millimetres for that standing distance. Use chest height on roll-ups. Confirm from the floor mark.

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Make the code these guides are about

Pick a type, brand it, and edit the destination whenever you like — even after it is printed.

Create a QR code All guides